Our campaign, ‘Disruptive thinking since 1826’ and the hashtag #MadeAtUCL highlighted our unique multidisciplinary approach to problem-solving through game-changing research, and united staff, students, and alumni in sharing the real-life impact of our work in ways that wider audiences could relate to. The campaign was the first of its kind that involved the whole community – from academics and communications professionals to members of the public who voted for their favourite UCL research stories. By working together, staff in faculties and the central marketing team created a digital hub for 100 breakthrough stories, which were transformed into animations; social media advertising; hoardings at the new UCL East campus; podcasts; a festival and public lecture series. Combining resources and clever use of content led to engagement with over 5m people, far exceeding our original objectives and demonstrating excellence in the education sector. https://bit.ly/UCL-disruptive
