Part of the UCL Policy & Practice seminar series.
How and why do political parties use 'big data' to help them win political campaigns? And what are the implications for democracy of the increasing sophistication with which parties can identify and target voters? In this Policy & Practice event, Professor Kate Dommett will present findings from her new book on this topic, drawing on interviews with over 300 professional campaigners in five countries (Australia, Canada, Germany, the UK and US). We will also delve into data-driven campaigning and its implications in the UK, hearing perspectives from Louise Edwards, a senior official at the UK’s Electoral Commission, and Dr Miriam Sorace, a political scientist currently working for the UK Labour Party's data & targeting team.
Chair: Prof. Alan Renwick is Professor of Democratic Politics and Deputy Director of the Constitution Unit in the UCL Department of Political Science and School of Public Policy.