Dr Christian von Wagner is a Reader at the Department of Behavioural Science and Health, at the Institute of Epidemiology & Health Care. His presentation will illustrate the role of behavioural science in improving cancer outcomes through the study of cancer screening, measuring patient experiences/preferences and assessing knowledge, attitudes and beliefs about cancer. He will give examples of how behavioural science can use an experimental medicine approach to identify new targets and strategies to reduce socioeconomic inequalities in cancer screening; how to reduce structural barriers to help seeking and cancer screening by understanding the role of allied health professionals and develop and evaluate community-based interventions.
